Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in New Zealand Q4 2023

The fourth quarter of 2023 saw varied performance among the top delivered meal kits and specialty foods apps in New Zealand. Here's a detailed look at the trends for the leading apps based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced a steady decline in weekly downloads, starting at 1.1K in late September and dropping to around 372 by the end of December. Despite the decrease in downloads, the app maintained a relatively stable number of weekly active users, hovering around 40K initially and ending the quarter at approximately 35.6K.

My Food Bag showed a similar trend in weekly downloads, beginning the quarter with 529 and ending with 282. No data was available for weekly revenue or active users for this app.

Vivino: Buy the Right Wine had an interesting quarter with fluctuating weekly revenue, peaking notably at $277 in the last week of December. Weekly downloads saw a significant increase towards the end of the quarter, rising from 220 in late September to 303 by the end of December. Active users also displayed growth, starting at 856 and reaching around 997 by the quarter's close.

Factor_ Prepared Meal Delivery had relatively low download numbers, starting with 11 in late September and peaking at 54 in mid-December. The app's weekly active users mirrored this trend, reaching a peak of 72 in the final week of December.

My Muscle Chef saw minimal activity in terms of weekly downloads, with numbers ranging from 1 to 30 throughout the quarter. No data was available for weekly revenue or active users for this app.

For more detailed insights and analytics on app performance, visit Sensor Tower.